Some owners prefer trying to sell their own homes, or using a Limited Service Realtor. Unlike many Agents who will try to scare sellers with horror stories, or all of the reasons why being a FSBO isn't a good idea, we respect your choice. In fact, we will provide information to help you towards your goals. Brian Church, Dan Ludwig and Lorraine Church are experienced and successful in every area of real estate. We are a trusted source for advice for Buyers and Sellers in EVERY price range.

Since over 75% of For Sale by Owners eventually list with a Realtor, we want to be the Agents that you call now...and in the future.

Here are some areas that are important if you are trying to sell your own home:

You will need a comprehensive Collier County market analysis.
You will need an expert price valuation to avoid under-pricing your property.
An extensive marketing campaign is required to compete with professional Realtors.
Over 90% of Buyers work with Realtors. FSBO's who won't cooperate with Agents usually fail.
Creative and Innovative Advertising makes your home stand out
Don't ignore proper signage. It attracts attention.
You will need the proper legal representation to assure that your transaction takes place smoothly.
Carefully coordinate showings and other appointments...at the Buyers' convenience..
Consider innovative ways to drive traffic to your home.
If you aren't experienced in negotiations, this will decrease chances for your success.
We do for a living...what you will be doing for sport. Ask for advice if you need it.

These are just a few additional items to consider when trying to sell your own home:

Buyers will spend less time previewing your home if you are present. It makes them uncomfortable with the homeowner present, which is why you rarely see it with "Realtor represented" properties. It might be advisable to step outside when prospects view your home.

Consider asking your Attorney to help with negotiations. Doing this directly is more difficult than most people think, and Prospects prefer not to deal directly with the Owner...with the exception for the ones who believe that it gives them an advantage. It is also difficult for you to be objective about the flaws in your own home.

Saving money is the worst reason to be a FSBO. Most buyers want the same thing, and it will be the biggest attraction for them to be interested in your home. Being a FSBO will give you more control over the transaction, if this is your preference; but it usually won't make you any more profit on your home.

Whether you use a Realtor...or go it alone--knowledge is power in today's market. It also increases your profit, if you use it correctly.

We will let you know what your home is worth...why the Zillow Zestimate may be inaccurate...and even how to challenge an Appraisal if the Buyer's Bank under-values your home.

Call us for a consultation...with no obligation.

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